Role of the Ambassador in Malaysia and Singapore Betting Sites

Recently, I had a client that wanted to launch a Casino online in Asia. He was planning on creating his own brand in the region, as he had heard that there was a lot of potential for developing this industry in that area. The reason he wanted to launch the site was because he had heard about huge potential profits from his own travels, and also hoped to tap into the gaming sector of the region.

BK8 When we discussed the possibility of his launching a BK8 site, I told him to give it some careful thought. I explained that BK8 operated under a well known casino house, and had a reputation rating with them that would most likely offset any benefits that he could get from launching an online casino. In fact, I suggested that he contact them first, and see if they had any experience with such a site. My reasons for suggesting this were simple: they are one of the most respected brands in the gambling industry, they have a history and a good reputation, and I had seen no evidence that they did not have a good record of responding to requests for customer support. I suggested they were a suitable choice, as their reputation in the industry and their long term experience with bingo games in Asia were good indicators that they would be able to offer good service and a high level of security.

It was then that my client decided to launch the site, rather than give it due consideration at his initial meeting with the head of his new business unit. My guess is that he probably got the impression that they (the proposed operators) had little experience running an online casino, and therefore he concluded that there was little chance of them being able to offer satisfactory customer service. This was a major mistake, as his assumptions were completely wrong, and his bk8 operators were not only highly recommended by other players, but were awarded the best online casino rating in the industry last year.

My other case study was with an operator who wished to launch an off line casino, and also had received information from his sources that he wanted to integrate Ethanol (an off line betting exchange, like bitpond) with his bk8 system. This meant that all of his players would need to have their own private wallet to withdraw their winnings, and ethanol was compatible with bk8 too. His problem was that he needed to design a system that was robust enough to deal with the withdrawal problems of his players, whilst keeping his fund flow secure. He was very interested in trying out both approaches; although he had previously been happy to allow his players to withdraw their winnings directly using their credit card, he felt that ethanol represented a better solution for his business. Again, his judgment was wrong: his players would not have any problem withdrawing their winnings from his live casino, however the transfer of funds was going to be problematic via the internet.

Now what do I think? I’d say that both of these operators failed to understand gambling. They didn’t realise that although they wanted players to transfer their winnings from their live casino to theirs, they also wanted players to withdraw there from their bk8. I’m not sure why any operator would consider this a bad idea, and it really shouldn’t have been the case. However, their lack of understanding of how bk8 works probably cost them both the player and the casino money.

Of course, there are many operators now operating in Asia that understand gambling far better than they did operators in BK8. They know that they need to offer their customers a safe and secure transaction mode, whether that is by using their own proprietary gaming platforms, or by allowing ecommerce solutions to interface with their platform. They also recognise that they need to provide sufficient educational resources to their players, both of whom will want to understand the different ways of playing on their bk8. Operators in BK8 will probably never fully grasp how players in Asia and other parts of the world play, but they should realise that they risk alienating this part of their customer base if they don’t have adequate education regarding this aspect of their operation.