5 Reasons NOT To Have a Marketing Plan

5 Reasons NOT To Have a Marketing Plan

Imagine your perfect customers — the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That’s what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.
Sounds nice, right? So why doesn’t every business have a marketing plan? Let’s take a look at some of the reasons you may not:
1. “We had a marketing plan once, but it didn’t work. It isn’t worth the time to put one together.”
No marketing plan will work if you do not work the plan. The planning document is there for business managers to use as a strategic reference throughout the year, as programs in the plan are executed and as other opportunities come along. Any marketing plan that is filed away and forgotten as soon as it’s written is useless.
2. “So-and-so had a marketing plan and it didn’t help his business at all!”
Marketing is a process, not a singular event. A marketing plan is only the first step in that process. It points your business in the right direction by detailing marketing strategies and programs that will move you toward business objectives.
You must execute the programs in your plan so that you can evaluate program success. Rarely does a marketing program work best on the first try. It is up to you to analyze barriers to success, then tweak and tinker until you are getting positive results. If you ignore critical follow-up, most of your marketing programs — whether you have a marketing plan or not — will fail or fall short of their potential for success.
3. “Marketing planning is too hard.”
Writing a marketing plan doesn’t have to be complicated. There are different levels of planning. More intricate marketing planning processes will result in more refined strategies, with better potential for success. But, if you have limited resources, a top-line approach to planning is much better than none at all.
4. “We don’t know how to write a marketing plan.”
There are numerous books, software, “toolbox” resources, and articles that take you step-by-step through the process of creating a marketing plan. Frankly, not knowing how is an excuse, not a reason, to avoid marketing planning.
5. “My business is too small for a marketing plan.”
Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% — 90%. Knowing ahead of time how you will compete and how you will be successful in your marketplace can dramatically increase your chances of success.
Your marketing plan is a vital key to small business success. If you do not have a current plan, start one today. Your company’s success depends on it.

Combining Email Marketing with Other Types of Marketing

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Marketing Ideas

Marketing Ideas

How to implement Marketing Ideas
There are millions of marketing ideas around you
everywhere you look and the next good idea is merely
just a glance, a thought or brainstorm away. Every
successful business has at its core a series of
marketing ideas that are used to propel its
promotional activities. All of these marketing ideas
dovetail into one another and are designed to gain
and maintain a loyal customer base who will buy and
sell their products.
New marketing ideas are required to make new and creative
marketing strategies. You can either brainstorm or web
search for new ideas. For the purpose of brain storming
you will have to give a good look to your product and
then to your customer and device marketing ideas about
these. While doing web search for specific marketing
ideas, these ideas may also help you come up with newer
and additional ideas that may work for your company.
When devising a marketing plan, you need to include
the best marketing ideas, which requires creativity. If
you lack the time or talent to be creative, there are
marketing agencies that can help you with this. They
will build a complete marketing strategy for you from
the ground up. Agency staff members have seen
hundreds of different campaigns and know what
works and what doesn’t.
The marketing ideas you come up with will need to be
implemented, or they are of no use. If you cannot or do
not launch your campaigns, they will never bring you
the desired results! So when planning, keep in mind
the obstacles you may face, and think of ways to
eliminate them. Some things that may hold you back
include budget constraints, lack of skill, or being
understaffed. Think of ways around this as you plan
your strategy.
While planning you marketing strategy you have to be sure
of all the tactics that you will use in the campaign. Let
the marketing strategies be a combination of advertising,
product branding, product sampling, or something simpler
like direct mails. You can also think of adding packaging
and other promotional materials like posters etc in your
marketing strategy.

The Importance of Business Marketing

The Importance of Business Marketing

Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. It should be noted that the competition and urgency among businessmen has increased due to the fact that Internet has rendered a whole world as a virtual world, and you never know when and from where a potential competitor has entered your territory unnoticed by you. And this is where proper business marketing strategies and sound business marketing plans play their part to make you the choicest businessman for your customers and dealers.
For successful business marketing, you need to develop a proper business marketing plan, and then gauge its performance for your business growth. There are many things that your business marketing plan needs to address and these points may include some of the following:
• What are your business marketing goals
This actually delineates what are you looking for. What goals you have set for your business and what are you looking to achieve through your marketing plans?
• What is your target audience
This is an important point that you need to know beforehand, for, it describes the scope and range of your business marketing plan. There is no advantage of advertising your fashion prone apparels to the old people, for, they are less likely to buy it. You must be very clear about who you are addressing and will your audience generate the leads that you are looking for.
Sometimes, you keep on targeting wrong audience that do not have the need of your products and expertise, and the result is as you can think: you are wasting your money and not getting the results that you have set for your business. So, it becomes utterly necessary to chalk out the group of people that you are going to address and market your business. Business marketing plans often have detailed study of the audience: their liking, their predominant choice, and their habitual circumstances, for, actually audience is the thing for which business marketing is done!
• Deciding business marketing system
As it is already said that Internet has made business marketing a whole new concept, every growing business should address the need of Internet or online marketing. Apart from the conventional advertisement systems in newspapers, magazines, online marketing tools should be incorporated in the business marketing plan, which may include: search engine optimization, e-mail marketing, banner ads, etc.
At the end, we can say that business marketing has grown wide and wild with the added horizons of Internet and online business, and a business owner should be proactive enough to handle the situation steadily and should incorporate all possible techniques for better business marketing plans and strategies.

Internet Marketing Made Simple

Internet Marketing Made Simple

Have you ever felt like you’ve gotten in way over your head? When you first embark on an internet marketing venture, it’s perfectly normal to be overwhelmed. There is so much to learn, so many different things you can do to market a business online, and so many “experts” that claim they’ve got the “secret” to making money online. It can really be mind boggling at times.

So, what’s the secret to internet marketing and making money online? Well, let me tell you, there is no secret. What there is though is information overload. There are tons of strategies for various types of internet marketing techniques and what works great for one business, might not work at all for another.

So, rather than trying to “master the art” of internet marketing, it is best to get a quick overview of internet marketing techniques, decide which one (or two) you want to try first, gain the knowledge and skill you need to pull off the technique, and see how it works. Of course you need to do some research to identify your target market and create a marketing plan, but your internet marketing plan doesn’t have to be extensive and doesn’t have to be set in stone from day one. You can review your stats, see what is working and what isn’t, and tweak your internet marketing campaign as you go along to strengthen it and make it more effective.

When you get started in internet marketing, it is good to have an understanding of various types of internet marketing techniques, but the primary ones to concentrate on in the beginning are search engine marketing and pay-per-click search engine marketing. On average, over 80% of the traffic that comes to a website finds the website through the search engines, so search engine listings are vital to internet marketing.

Search engine marketing consists primarily of optimizing your website using targeted keywords, filling it with relevant content, building relevant incoming links, and submitting the site to the search engines. With pay-per-click search engine marketing, the process of internet marketing through the search engines is simplified a bit because you bid on keywords that will provide results for your particular website and your search engine rank is based primarily on your bid rather than relying solely on site optimization which can be quite challenging.

Rather than focusing on a variety of internet marketing techniques at once, you’ll find it is much more effective to pursue internet marketing options one at a time. After perfecting one strategy, you can move on to the next, continually strengthening your internet marketing efforts.

How Internet Marketing Is Defined

How Internet Marketing Is Defined

Internet marketing, commonly known as I-marketing, online marketing, eMarketing, or web marketing involves marketing products or services via the internet. The internet has brought a whole new world of marketing options to business owners of all types. One of the biggest advantages has been lower cost advertisement and greater ability to distribute information and product details to people all over the world.

The internet allows for interactive marketing by providing immediate responses, which is a unique advertising trait. Internet marketing has often been thought to have a wider range due to the fact that it refers to digital media forms such as email, internet, and wireless methods. However, there is also digital customer data management and electronic management of customer relationships available.

Internet marketing combines creative and technical aspects of the web, including advertising, design, sales, and development. It also utilizes search engine marketing, banner ads on websites, search engine optimization, Web 2.0 and email marketing strategies.

There are some distinct advantages to internet marketing. This method of marketing is fairly inexpensive when you compare it to the ratio of cost versus reaching your target market. There are many companies that have found that they can reach a very large audience for a significantly lower price than their traditional advertising methods.

The ability of internet marketing makes it possible for buyers to research and then purchase products and services when it works best for them. For this reason, businesses have the ability to appeal to this desire and can produce results faster than with other traditional methods. Business goals and cost versus volume profit analysis determine the overall effectiveness and methods of any marketing campaign.

Statistics can be measured quickly and efficiently in internet marketing campaigns. Almost any part of an internet marketing campaign has the ability to be traced, tested, and measured. Advertisers have many different options available to them. They can use pay per impression, pay per play, pay per click, or pay per action. This lets marketers decide which offers or advertisements are most effective and have the greatest appeal to their target audience.

Campaign results are able to be monitored and measured in real time because users of online marketing utilize advertisement clicks, performing targeting actions, and visiting specific websites. You cannot get this monitoring through billboard advertisements. It is not possible to get accurate tracking and monitoring and there is no way to get instant statistics.

As of 2007, internet marketing was growing faster than any other type of media. Exposure, response, and efficiency are easier to track than with traditional advertising methods that are conducted offline. This gives internet marketing much more accountability to advertisers. Marketers and clients are equally aware of the necessity of measuring all marketing effects. This can help them to determine the effectiveness of online advertising on in-store sales. If their sales are increased through the use of online advertising, they will look for other nonconventional ways to market their products and services to the world and will further increase their traffic and profits.

Customer Acquisition Specialists and Performance Based Marketing

Customer Acquisition Specialists and Performance Based Marketing

TheMediaCrew is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and online media services. Their expertise resides in online marketing, customer acquisition, email delivery, lead generation, banner advertising and affiliate marketing. The mission of this company is to help individuals or companies to conduct a successful marketing campaigns reaching responsive customers, using the power of contextual marketing.

Is a world leader in performance based marketing specializing in verified opt-in email marketing and online advertising solutions. TheMediaCrew, founded in 1999, has evolved as a leading full service online advertising agency. They also power premier online affiliate marketing networks and provides full service lead generation, banner advertising, agency specializing in customer retention and performance based marketing.

Coregistration leads and co-registration services have been a well kept secret for too long. They use also contextual advertising which is in many ways the latest online advertising technological advance and allows a company to place advertisements in major websites and portals that are carrying relevant content for their product or service.

They created a proven formula to help grow businesses. Harnessing cutting edge technologies, proven online marketing solutions, personalized customer service, and complete campaign customization including email marketing or lead generation in order to help create the right online marketing campaign for you.

Through superior technology and unmatched customer service, they participate in the growth of their clients businesses and help them ensure the satisfaction of their customers. Backed by an unwavering commitment to client success hundreds of companies have chosen TheMediaCrew.com to help build revenue streams, consumer confidence, long-term trust and loyalty.

Dedicated and experienced professionals are committed to the success of clients online marketing campaigns. They jump into your business to understand your needs and goals. They offer several scalable online marketing solutions which will give your business the highest possible ROI.

Marketing Executives Go Home

Marketing Executives Go Home

Thanks to the information superhighway, the news is getting out: the well-trained, educated worker can now work from home. Marketing executives have found their niche with business home internet marketing work. No one needs tips on marketing advice more than the small businessman working from his home for the first time in his life. Thus the inception of working at home via the internet has opened an entire new world for marketing executives, only this one requires the shortest commute in business history.

Marketing executives no longer have to don a suit and tie to help their fellow man learn how to best sell his product. He only needs a computer and a good internet connection along with the marketing experience he has gained from previous work experience.

Great business home Internet marketing work will show a small business owner how he can best use the Internet to market his product. Several great and several equally bogus websites exist to help businessmen or women market their home products. Obviously some methods work and other methods are just a sham. Thus a great market executive, be he working from home or an office, can give the home business owner excellent tips on how to use the Internet to maximize his marketing capabilities.

Additionally those with solid, business home Internet marketing work experience will know what does and does not work. Not all marketing schemes will work effectively using the Internet. Because the Internet has grown enormously at such a rapid rate, abuse has occurred. Obviously whenever something good exists, evil will also exist to pervert it. Those who see it as an opportunity ripe for their taking have perverted the Internet, created for useful purposes for honest people. As a result, hardworking and yet naïve business people have fallen into poor marketing schemes put out by dishonest advertising executives. Those who are seeking a professional in the business home Internet marketing work will check the marketing company’s references. A great marketing tipster should be able to tell his clients what will work and what does not work. He should also be able to provide the necessary statistics to prove what works and what does not work.

Marketing gurus with adequate Internet experience will also be able to point their clients to the most cost effective way to market their product. These experts should tailor the marketing plan their clients’ products. Ultimately, his experience with business home internet marketing work should speak for itself.

Marketing executives who work at home have the best advice for small business owners, because they have the necessary experience in internet marketing by marketing their own skills. Thus small business owners have the help that they will need to successfully market their skills when they consider going with one of their own: a small business owner working from his own home office.

Mobile Marketing What Businesses can Reap from Mobile Marketing

Mobile Marketing – What Businesses can Reap from Mobile Marketing

Marketing and advertising have truly evolved over the years. We have embraced ads on the television, radio and even in print media for more than a decade. The advent of the Internet has paved the way to new marketing campaigns, one of them being a mobile marketing. Because mobile gadgets are the hype today, there is no denying that mobile marketing is here to stay as more cost-effective way of advertising one’s business.

Almost all of us have a mobile gadget or two. We often have our phones and other wireless mobile devices with us on a daily basis. This is a good opportunity for businesses to take advantage of mobile marketing. There are key benefits business owners can reap and enjoy.

Here are some examples that would get you motivated to pay attention to mobile marketing.

Immediacy. As a business owner or marketer, one thing you will love about mobile marketing is its immediate reach to your prospective consumers and clients. There is a guarantee that they will be able to receive the ads or the message within seconds in their mobile devices. For instance, sending an SMS message to your recipient is fast. This equates to your consumers getting your message faster than a blink of an eye, not to mention creating a mobile campaign is easy.

Cost effective. Marketing has never been this cheap. Traditional modes of marketing require a business owner to invest thousands of dollars just to create a few seconds of radio or TV commercials. The amount of money that goes with the printing of brochures, tarps and the like is probably within the thousands. With mobile marketing, there is no need to shell out this much. Mobile marketing requires you to invest a fraction of what you would spend in traditional marketing campaigns. You’d end up saving money while making the most of a possible global marketing scheme.

Higher reach. Billions of people around the globe have a mobile gadget or two. This also means that you could be able to reach out to those people within a single mobile marketing campaign. A successful mobile marketing campaign will allow businesses to be able to reach out to millions of customers in a blink of an eye at a fraction of what they would spend for advertising. Why limit your marketing campaign to just around the neighborhood when you can reach out to potential customers from all over the world?

There are still other key benefits you can enjoy if you shift your marketing efforts to mobile marketing. With the right campaign and technology applied, your success is guaranteed.

5 Benefits of Choosing an Internet Online Marketing Advertising Business

5 Benefits of Choosing an Internet Online Marketing Advertising Business

Internet marketing continues to grow in popularity and interest. More and more companies are looking to Internet marketing for their businesses as they realize the strength of the system. Companies and businesses manage to become more popular and more recognizable while receiving more traffic and sales through online marketing.

There are plenty of businesses that attempt Internet online marketing on their own. They think that they can handle all of the intricate aspects of online marketing, but will often fail to provide their company with the success that they could achieve.

If you are thinking about online marketing you need to hire an Internet online marketing advertising business. This business will provide you with the professionalism that you need to succeed.

Less Work for You

The simplest but most beneficial benefit stems from the fact that Internet marketing businesses make your life easier. They do all of the work for you, opening your time up to other projects. You can still have the Internet marketing that you need without taking up valuable company time.

Professional Experience

Internet marketing businesses have done this before, and will be experienced in the area of online marketing. Their professional experience will help them to give you the most successful Internet marketing possible. They will avoid what has not worked in the past and will highlight the things that have worked; this will make your marketing campaign efficient and successful.

Connections

An Internet marketing business will know how to directly connect with your target audience. They are experienced with target markets, and will be able to connect with them on levels that you may not have been able to do on your own. This connection is incredibly important, as it leads to interest, sales, and loyalty.

Abilities

Internet marketing businesses have a wide repertoire of services for you to choose from. Their abilities outnumber the abilities of those who attempt to do Internet marketing on their own without any experience. They will simply provide you with as many tools as possible.

Creativity

Online marketing businesses are known for being creative. They try to push boundaries and change tactics to keep campaign exciting and fresh. These professionals will bring creativity to your campaign that you would not be able to bring alone.

These five benefits show how a professional Internet online marketing advertising business can help your company to reach its potential. The tactics that have been refined and perfected by these companies will help to drive traffic to your website and will raise awareness of your company and brand. To put it simply, these professionals will be able to achieve results that few would be able to achieve when trying online marketing out on their own. If you want your online marketing to be successful you need to rely on one of these professional companies.